Mazda entered the United States market in 1970 with a single car, the RX-2. The company quickly rose in prominence, helped in large part by their use of Wankel engines. Despite a positively received range of mainstream cars and SUVs with a sporty bend, Mazda has been struggling to break out of the 200-300k/year band, though it finally managed that in 2014, 2015, and 2018 before dropping below 300k again in 2019. 

Mazda's Model Portfolio in the United States 

Mazda's model portfolio in the United States has evolved over the years. The current lineup includes the Mazda3 Sedan, Mazda3 Hatchback, Mazda6, CX-3, CX-30, CX-5, CX-9, and the newly introduced CX-90. Mazda is also known for its sports cars, with the MX-5 Miata remaining a benchmark 

Mazda's market share in the United States has seen some fluctuations over the years. In 2020, Mazda had a 1.95% market share. 

Mazda has established a reputation for reliability, ranking as the fourth most reliable brand in the United States according to Consumer Reports. However, user opinions vary, with some owners reporting issues with certain models like the RX-8 and CX-7. Despite these issues, Mazda cars are generally trusted to last with proper care and maintenance.  

In terms of user opinion, Mazda is known for crafting a fun-to-drive character into its models. However, some users have reported issues with the brakes and the axle and suspension. Despite these issues, Mazda still ranks high when compared to other manufacturers.